Destinations, seasons and the search that drives both
Travel demand is seasonal and destination-specific, which makes year-on-year the only comparison worth making, and the one most tools make hardest.
The problem
Month-on-month is meaningless in a seasonal business, and year-on-year needs history most tools will not keep at the grain you need it.
What we mean
Six months on connect and continuous history after, at page and query grain, with period comparison as a first-class operation rather than an export you diff by hand.
16 months
the limit Google keeps. We keep what we pull
How it works
Start to answer
- 01
Connect
History backfills from the first sync.
- 02
Compare periods
Any window against any other, with deltas computed.
- 03
Destination grain
Each destination page as its own row.
- 04
Watch demand shift
Query data shows the search before the booking.
Before and after
What actually changes
Before
Two exports and a spreadsheet to line up this March against last.
After
One query with two windows and the delta already computed.
Before
A destination trends and you find out from bookings.
After
You see it in search queries first.
History that stays
Long enough to compare seasons.
- Six months on connect
- Continuous after
- Longer retention on paid plans
Period comparison
First-class, not a manual diff.
- Any window against any other
- Deltas computed
- Available over the API and MCP
Destination grain
Page and query level.
- Per-destination performance
- Query demand signals
- Country of searcher
The honest limit on history
Search Console itself only retains sixteen months. Surevisible keeps what it has pulled beyond that, so history accrues from the day you connect, but the first year-on-year comparison is only as good as what Google will still hand over on day one.
In short
Seasonal comparison stops being the hardest report to produce.
Other sectors
SaaS
For SaaS teams the marketing site, the docs and the blog are usually three properties and one funnel, and the reporting almost never reflects that.
Healthcare
Multi-site providers live or die on local search, and local search performance is per-location, which is exactly the grain most reporting collapses.
Education
Institutions run sprawling estates of subdomains and nobody owns the whole picture. This gives it to you without asking anyone to migrate.
See the whole brand
Search, analytics, ads, revenue, CRM and support, pulled into one view per brand and kept current. Connect the first source in a few minutes.