Course pages, departments and the enquiry funnel
Institutions run sprawling estates of subdomains and nobody owns the whole picture. This gives it to you without asking anyone to migrate.
The problem
Every department has its own site, often its own analytics property, and frequently its own opinion about what counts. Central marketing gets asked for a number nobody can produce.
What we mean
Departments become properties under one brand, or brands of their own where they are genuinely separate. Either way the definitions are shared, so the estate-level answer exists.
0
departmental migrations required
How it works
Start to answer
- 01
Connect what exists
However many properties the estate has grown.
- 02
Group sensibly
Departments as properties, faculties as brands.
- 03
Compare across
Which course pages pull, which do not.
- 04
Report centrally
Without asking a department to change anything.
Before and after
What actually changes
Before
Traffic questions answered a day late from three separate exports.
After
One screen, updated on the same sync cadence as everything else.
Before
A faculty runs its own analytics and is invisible centrally.
After
Read-only access is enough. Nothing on their side changes.
No migration
Departments keep their own setups.
- Read-only access
- No tagging changes
- No property consolidation
Course-level detail
Page and query grain.
- Which courses are searched for
- Entry pages ranked
- Country and device splits
Estate rollup
The number central marketing is asked for.
- Brand index across faculties
- Shared definitions
- Exportable reporting
Why read-only matters here more than most
Getting a department to change a tag is a term-long negotiation. Getting read access is an afternoon. The whole approach is built around the second, which is the only reason estate-level reporting is achievable at all.
In short
The estate-level picture exists without a consolidation project to produce it.
Other sectors
SaaS
For SaaS teams the marketing site, the docs and the blog are usually three properties and one funnel, and the reporting almost never reflects that.
Healthcare
Multi-site providers live or die on local search, and local search performance is per-location, which is exactly the grain most reporting collapses.
Travel
Travel demand is seasonal and destination-specific, which makes year-on-year the only comparison worth making, and the one most tools make hardest.
See the whole brand
Search, analytics, ads, revenue, CRM and support, pulled into one view per brand and kept current. Connect the first source in a few minutes.