Marketing site and docs, measured as one funnel
For SaaS teams the marketing site, the docs and the blog are usually three properties and one funnel, and the reporting almost never reflects that.
The problem
Docs sit on a subdomain, the blog is on a different platform, and the marketing site is its own GA4 property. Search sends traffic across all three and no single view describes the journey.
What we mean
Each surface is a property under one brand. Search Console and GA4 land at page grain, so 'which docs pages are pulling search traffic' and 'what happens after' are the same query.
3-in-1
site, docs and blog as one funnel
How it works
Start to answer
- 01
Connect every surface
Site, docs and blog, whichever properties they use.
- 02
One brand
All three roll up, without losing the page detail.
- 03
Ask across them
Search entry on docs, session behaviour on the site.
- 04
Track the shift
When docs start out-earning the blog, you see it.
Before and after
What actually changes
Before
Nobody reports on docs traffic because it lives in a different property.
After
It is in the same index, and it turns out to be a third of organic entry.
Before
Two products, two sites, two reporting processes.
After
Two brands in one workspace, ranked side by side.
Subdomains as first-class
Docs are not an afterthought.
- Multiple properties per brand
- Page-grain across all of them
- URLs normalised
Content, ranked
Which pages actually pull.
- Query and page movers
- Entry versus engagement
- Country breakdowns
Multi-product ready
One workspace, many products.
- Ranked brand index
- Shared board templates
- Group-level export
What it does not measure
There is no product analytics here: no signups, activations or retention. It stops at the site boundary. Joining it to product data is a warehouse project, and pretending otherwise would be selling you the easy half as if it were the whole.
In short
The three surfaces search actually sends traffic to are finally read together.
Other sectors
Healthcare
Multi-site providers live or die on local search, and local search performance is per-location, which is exactly the grain most reporting collapses.
Education
Institutions run sprawling estates of subdomains and nobody owns the whole picture. This gives it to you without asking anyone to migrate.
Travel
Travel demand is seasonal and destination-specific, which makes year-on-year the only comparison worth making, and the one most tools make hardest.
See the whole brand
Search, analytics, ads, revenue, CRM and support, pulled into one view per brand and kept current. Connect the first source in a few minutes.